[The Palace of Unbelievable Bargains] Ultimate Guide to Don Quijote｜Explore the 3 Must-Visit Stores in Yamanashi and Nearby Hotel Picks!

Japan is home to countless shopping spots where you can find just about anything you might need while traveling—snacks, daily necessities, cosmetics, and even medicines.

Among them, Don Quijote, affectionately known as Donki, stands out as a legendary destination that has captured the hearts of both locals and international travelers alike.

From Japanese sweets and beauty products to electronics and souvenirs, Don Quijote offers an extraordinary variety under one roof. Its unique, floor-to-ceiling product displays have become an iconic representation of Japan’s pop culture.

In this article, we’ll take a deep dive into the charm of Don Quijote and introduce the three must-visit stores in Yamanashi Prefecture, one of Japan’s most popular tourist destinations.

Whether you’re looking for a last-minute travel essential or a perfect souvenir, here’s your complete guide to convenient shopping in Yamanashi, along with nearby recommended hotels for your stay.

What Makes “Don Quijote” One of Japan’s Most Popular Shopping Spots for Travelers?

When traveling in Japan, you’ve probably had moments like:
“I forgot my toothbrush!” “Where can I buy souvenirs?” or “Is there anywhere open late at night?”

For these small but frequent travel dilemmas, Don Quijote—known affectionately as Donki—is your go-to solution. Loved nationwide, this discount mega-store is a one-stop treasure box for everything from snacks, cosmetics, and medicines to electronics and clothing.

In recent years, Don Quijote has also become a must-visit shopping spot for international tourists, drawing visitors from all over the world.

And in 2024, the store made headlines when Bruno Mars starred in a colorful, pop-inspired commercial featuring the catchy line “Donki Ikuyo! (Let’s go Donki)” that went viral across Japan’s social media.

With multilingual staff, tax-free shopping, and an impressive selection of photo-worthy snacks and character goods, Don Quijote makes shopping in Japan both fun and convenient. Many locations stay open late into the night—or even 24 hours a day—so travelers can shop anytime during their trip.

Highlights of Don Quijote for Travelers

① Amazingly Low Prices

Don Quijote’s motto is “Surprising Cheapness” (Kyōyasu in Japanese), meaning products are offered at prices so low they’ll astonish you.
Inside each store, you’ll find colorful handwritten signs promoting deals and limited-time discounts.

Flash sales and special campaigns are held regularly, so you’re always likely to stumble upon great bargains.
For the latest promotions, check the official flyer section on Don Quijote’s website.

When you visit, be sure to look for the “Kyōyasu Corner”—you might discover popular Japanese cosmetics or snacks at incredible prices!

② Endless Variety

Another major attraction is Don Quijote’s huge product selection.
From groceries and daily necessities to beauty products, electronics, clothing, and luxury brands—it’s truly a “one-stop shopping paradise.”

Forgot your toothbrush? Need a new phone charger? Missed buying souvenirs? Don Quijote has you covered.

The tightly packed aisles and stacked displays create an atmosphere that feels like an amusement park, where every corner hides a surprise.
Many visitors describe the experience as a treasure hunt, discovering unexpected items along narrow pathways filled with bright signage and cheerful music.

In regional areas, stores often sell local specialties and limited-edition souvenir snacks, making it a perfect spot to find something unique to bring home.

③ Open 24 Hours – Shop Even Late at Night

One of Don Quijote’s greatest perks is that many stores are open late at night—or even 24 hours.
This makes it a lifesaver for travelers who want to shop after dinner or during late-night drives.

In Japan, “Midnight Donki” visits are a beloved pastime—friends and couples drop by spontaneously, looking for fun finds and surprises.
With maze-like shelves, catchy background music, and vibrant lighting, the atmosphere feels more like a nighttime theme park than a regular store.

At Don Quijote, shopping becomes less about buying and more about exploring and discovering. Whether you’re topping up travel essentials or hunting for hidden gems, it’s always a fun experience.

The Trendy “Kira Kira Donki” – Japan’s New-Style Don Quijote

“Kira Kira Donki” is a new-generation Don Quijote concept store that’s hugely popular among teen girls and young adults in Japan.

With a bright white and pastel-colored exterior, it offers a completely different vibe from the usual Don Quijote—think “cute, Instagrammable world.”

Inside, you’ll find trendy sweets, cosmetics, and lifestyle goods that are constantly buzzing on social media.

One highlight is the “oshi-katsu” (fan culture) section, where fans can find plenty of merch and accessories to support their favorite idols, such as acrylic stand cases and keychains.

Currently, there are only four locations in Japan, but fans are eagerly hoping for an upcoming branch in Yamanashi Prefecture.

Services for International Travelers

Don Quijote is one of Japan’s most beloved shopping destinations—not just among locals, but also among visitors from around the world.

The stores are equipped with multilingual support, tax-free shopping, and cashless payment options, creating a stress-free shopping experience for international travelers.
Here’s a closer look at the main services that make Don Quijote so convenient for tourists.

Tax-Free Shopping

If you are a foreign visitor who has been in Japan for less than six months, you can enjoy tax-free prices simply by showing your passport at checkout.

Tax-Free Conditions

• Total purchase amount (after discounts): ¥5,000 or more before tax (¥5,500 including tax)
• Applies to purchases made on the same day and at the same store

Eligible Items

• Electronics, luxury brands, watches, and jewelry
• Consumables such as food, beverages, medicines, and cosmetics

Store staff will assist you with the tax exemption process, making it quick and easy even for first-time visitors.

Multilingual Translation Tools

Don Quijote offers multilingual communication support in languages such as English, Chinese, and Korean, so travelers can shop without language barriers.
With helpful staff and translation tools available at all stores, even first-time visitors to Japan can shop with confidence and ease.

Cashless Mobile Payments

To make payments even smoother, Don Quijote accepts major QR code payment apps such as Alipay, WeChat Pay, and JKOpay.

For travelers from China, Taiwan, and South Korea, being able to pay with familiar mobile apps provides peace of mind and convenience.
You can shop without exchanging cash, enjoying a faster and more comfortable experience.

※In Yamanashi Prefecture, this service is currently available at Don Quijote Kawaguchiko Inter Store.

Foreign Currency Exchange Machines

If you ever run out of yen during your trip, Don Quijote’s foreign currency exchange machines make it easy to exchange money on the spot.

※While these machines are not yet available at stores in Yamanashi Prefecture, installation is expanding across major cities nationwide.

Introducing Don Quijote stores in Yamanashi

MEGA Don Quijote UNY Isawa Store

Located in the Isawa Onsen area of Yamanashi Prefecture, the MEGA Don Quijote UNY Isawa Store is one of the largest and most popular Donki locations in the region.

One of its main highlights is the “Liquor Market”, which boasts one of the best alcohol selections in Yamanashi—featuring wines, Japanese sake, and local craft varieties unique to the region.

Inside the complex, you’ll also find a food court, allowing visitors to enjoy both shopping and dining in one place. Popular options include “Tororista”, a specialty pizza shop known for its rich, melted cheese, and “China Plate”, a casual Chinese restaurant where you can mix and match main and side dishes to your liking.

The store is loved by both locals and tourists, offering a lively and family-friendly shopping experience.

Recommended Hotels Nearby

Hotel Fuji – Isawa Onsen Resort with Traditional Charm

Located in the heart of Isawa Onsen, one of Yamanashi’s most famous hot spring areas, Hotel Fuji is a long-established resort offering an elegant and rejuvenating stay.

Guests can enjoy a variety of bathing experiences, including one of the largest rock baths in the prefecture, a garden open-air bath, and private panoramic baths.

The hotel’s spacious lobby, filled with natural light, and its relaxing indoor pool create an open and serene atmosphere.

Dining at Hotel Fuji features seasonal kaiseki cuisine, beautifully arranged with fresh local ingredients from both the mountains and the sea—making every meal a memorable experience.

It’s one of Isawa’s top-rated accommodations, offering comfort, gourmet dining, and onsen relaxation in equal measure.

Kasugai View Hotel

Nestled in the Isawa–Kasugai Onsen area, Kasugai View Hotel is a relaxing retreat that celebrates hot springs and fine dining.

Guests staying here can enjoy the rare opportunity to visit three different natural springs across the hotel’s group facilities, each offering a unique mineral composition and texture.

Within the hotel, spacious communal baths and open-air hot springs provide a soothing escape from travel fatigue.

The highlight of the stay is the all-you-can-eat crab buffet, featuring over 40 freshly prepared dishes in a lavish dining experience.

Rooms are available in both Japanese tatami and Western styles, making the hotel a great choice for families, couples, and solo travelers alike.

MEGA Don Quijote Kofu Store

Located in Kofu City, the capital of Yamanashi Prefecture, the MEGA Don Quijote Kofu Store is the only Don Quijote in the prefecture open until 2:00 a.m.

It’s a convenient and reliable spot for late-night shopping, perfect for when you suddenly realize you need something during your travels.

The spacious store offers a wide range of products—groceries, daily goods, electronics, cosmetics, and fashion—covering all your everyday needs in one place.

You’ll also find local Yamanashi specialties and outlet items, making it a great stop for picking up unique souvenirs.

The store is a popular nighttime destination, often buzzing with both locals and travelers. Whether you’re making a late-night shopping run or stopping by during a night drive, this location offers the full “Midnight Donki Experience”—a fun and lively way to explore Japan after dark.

Recommended Hotels Nearby

Dormy Inn Kofu

A favorite among both business and leisure travelers, Dormy Inn Kofu offers modern comfort with the added luxury of a natural hot spring on the top floor.

The hotel’s biggest attraction is its 10th-floor “Kaiji-no-Yu” bath, featuring separate facilities for men and women. Guests can unwind in a calm, refined atmosphere while taking in a panoramic night view of Kofu City.

Breakfast includes a Japanese-Western buffet with local specialties such as Hōtō noodles, a Yamanashi delicacy, letting you start your day with authentic regional flavors.

With cozy rooms, quality hot springs, and convenient amenities, Dormy Inn Kofu is the perfect choice for both sightseeing and business trips.

Kofu Prince Hotel Asahikan

Just a 5-minute walk from Kofu Station, Kofu Prince Hotel Asahikan offers a convenient and budget-friendly stay for travelers.

The hotel provides free parking, making it easily accessible by both car and train. With 24-hour front desk service, late check-ins are no problem—ideal for those arriving at night or on sudden business trips.

Guests can enjoy a relaxed morning thanks to the 11:00 a.m. checkout, perfect for taking your time before heading out.

Another highlight is the partnership with Isawa Kenkō Land, a nearby wellness facility about 15 minutes away by car. Hotel guests receive discounted access to its sauna, stone spa, and relaxation areas, perfect for unwinding after a day of travel.

With its clean, simple rooms and reasonable rates, Kofu Prince Hotel Asahikan is a reliable and comfortable option for both business and leisure stays.

Don Quijote Kawaguchiko Inter Store

Located in the Lake Kawaguchiko area, one of the most popular gateways to Mt. Fuji, the Don Quijote Kawaguchiko Inter Store is a favorite shopping destination among both tourists and locals.

Conveniently situated near Fuji-Q Highland, it’s an easy stop between sightseeing and dining. The store offers a wide selection of food, cosmetics, souvenirs, and daily necessities, making it perfect for quick, last-minute purchases during your trip.

For instance, if your makeup gets smudged after a thrilling ride through the “Super Scary Labyrinth of Fear” attraction, you can easily pick up replacement cosmetics right away!

Open until 1:00 a.m., this location lets you enjoy late-night shopping after a day of exploring or dining around Mt. Fuji.

The store also supports tax-free shopping and mobile payments (Alipay, WeChat Pay, etc.), ensuring a comfortable and traveler-friendly experience for international visitors.

Recommended Hotels Nearby

GLAMPING VILLAGE FUJI KAWAGUCHIKO

Featuring 30 luxurious villas and domes, this is one of Yamanashi’s largest glamping resorts.
Situated at an altitude of over 1,000 meters, the resort is surrounded by lush coniferous forests and majestic views of Mt. Fuji, offering a truly extraordinary nature escape.

Guests can choose between two accommodation styles: private luxury villas and spacious dome tents, each equipped with natural hot spring baths.
The villas even include private saunas with Mt. Fuji views, providing the ultimate relaxation experience.

Dinner features a farm-to-table glamping BBQ made with locally sourced Yamanashi ingredients—perfect for savoring beneath a star-filled sky.

Pet owners will love the dog-friendly villas with private dog runs, allowing you to enjoy a memorable stay with your furry friend.

Combining nature, hot springs, and gourmet dining, this resort offers one of the most exceptional stays in the Lake Kawaguchiko area.

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Luxurious Glamping with Mt. Fuji Views! A Full Guide to Glamping Village Fuji Kawaguchiko For those who dream of spending a luxurious time surrounded by nature, enjoying hot springs and a private bonfire under the starry sky with Mt. Fuji as your …

THE TOKI FUJI KAWAGUCHIKO

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【公式】THE TOKI 富士河口湖|山梨県(@thetoki_fujikawaguchiko)がシェアした投稿

Just about 80 minutes from central Tokyo, THE TOKI FUJI KAWAGUCHIKO is a luxury villa resort designed for serene stays with breathtaking views of Mt. Fuji.

Each villa is positioned to offer unobstructed views of Mt. Fuji, enveloping guests in tranquility and natural beauty.
There are two styles of accommodation: the Balcony Villa, offering a sense of openness, and the Rooftop Villa, featuring a private rooftop terrace.

Every villa comes with a panoramic bath, allowing guests to relax while admiring Mt. Fuji from the comfort of their own room.

Dinner includes an indulgent BBQ using local ingredients such as Koshu Wine Beef and Fujizakura Pork, served in a private outdoor setting.

Perfect for couples or families, THE TOKI delivers a refined and unforgettable stay, where luxury meets the natural grandeur of Mt. Fuji.

Summary

In this feature, we explored Don Quijote, Japan’s beloved discount megastore known as the “Palace of Unbelievable Bargains.”

From snacks and cosmetics to souvenirs and daily goods, each store offers a fun, treasure-hunt-style shopping experience that both locals and tourists enjoy.

Whether you’re stocking up on essentials or discovering something unexpected, be sure to visit Don Quijote during your trip and experience the joy of “Kyōyasu” (Surprising Cheapness) firsthand!

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